| Quick answer |
|---|
| For mid-market companies the best AI visibility tool is Scrunch AI Starter at $250 a month billed annually, which includes 350 prompts and three seats — about $83 per seat. Otterly Standard at $189 covers 100 prompts more cheaply; Profound withdrew its $399 Growth tier in September 2026 and is now quote-only after a free seven-day trial. |
| How we compare |
|---|
| Plans are ranked on what a four-to-eight person team actually needs: seats, workspaces and prompt allowance, in that order. Prices are each vendor’s own published list prices, checked in September 2026, with every vendor linked so you can re-check. Every price was re-checked against the vendor’s own pricing page in September 2026, and figures available only from third-party trackers are marked as reported. No vendor paid for placement, and we ran no head-to-head lab test — there are no scores here we generated ourselves, only published figures and arithmetic. |
Table of Contents
Mid-market buyers hit a different wall than startups do
A five-person startup buys the $29 plan and one person logs in. An enterprise signs a quote with a seat count negotiated in it. Mid-market companies sit in the gap where entry plans run out of seats and enterprise contracts are disproportionate — and seats, not engines, are what breaks first. For local reviews and posts, see our guide to AI tools for Google Business Profile.
Three groups usually need access: the SEO or content owner, a product marketer per line, and someone in demand generation who reports the number upward. That is four to eight logins, and priced that way the ranking shifts: Scrunch Starter at $250 includes three seats and Scrunch Growth at $417 includes five, both near $83 a seat, while Profound does not list seat counts on its pricing page.
Best AI visibility tools for mid-market companies compared
| Tool | Mid-market tier | Prompts | Seats included | Engines at that tier |
|---|---|---|---|---|
| Semrush AI Toolkit | $99/mo per domain | 25 | Per Semrush plan | Bundled set |
| Otterly.AI | $189/mo Standard | 100 | Not published | ChatGPT, AI Overviews, Perplexity, Copilot |
| Scrunch AI | $250/mo Starter | 350 | 3 | Seven AI engines |
| AthenaHQ | $295/mo Starter; free Essential tier | 3,600 credits | Varies | Varies by tier |
| Profound | Custom quote (self-serve tiers withdrawn Sept 2026) | Custom | Not listed | Up to nine on Enterprise |
| Peec AI | €85 (about $96) / €205 (about $232) / €425 (about $480) (reported) | 50 / 150 / 350 by tier | Unlimited | Three models per tier, from up to 11 |
The tools in detail
Scrunch AI
The best seat economics in the mid-market band. Scrunch lists Starter at $300 a month, or $250 billed annually, with 350 prompts and three seats — about $83 per seat — and extra seats at $25 a month; Growth is $500, or $417 annually, with five seats. The single workspace on Starter is the constraint if you run several distinct brands. One procurement note that is easy to miss: Sitecore acquired Scrunch in June 2026, for a reported $225 million, so you are buying into a digital experience platform’s roadmap rather than an independent vendor’s.
Otterly.AI
Standard is $189 a month for 100 tracked prompts across four AI search engines, with daily tracking; Premium is $489 for 400 prompts, Lite is $29 for 15, and Enterprise is quoted from $1,000. Extra prompt packs are sold on top of Standard and Premium. It is the cheapest route to a three-figure prompt list, and the one to start with if procurement wants a small first invoice. What it does not publish is how many AI responses sit behind each prompt, so sampling depth has to be asked for.
Profound
Profound withdrew its self-serve plans in mid-September 2026. Until then Growth cost $399 a month billed yearly for 100 prompts, 9,000 analysed responses a month and three answer engines, and Starter cost $99 for ChatGPT alone. Its pricing page, read on 11 October 2026, lists only a free seven-day trial and a custom-quoted Enterprise plan covering up to nine engines. Sampling depth is still the differentiator, so ask for the response count in the quote, and price the Enterprise conversation early if you work in more than one market.
AthenaHQ
AthenaHQ lists a free Essential tier with 300 credits, Starter at $295 a month for 3,600 credits and Enterprise quoted by sales, on a credit model where one AI response is one credit, with unlimited seats and role-based access control at the top end. Prompt allowances are not published, so ask how many credits your prompt list will consume before comparing it with seat-priced tools. The free tier is the natural pilot for a procurement process that expects one before signature.
Semrush AI Visibility Toolkit
At $99 a month per domain for 25 prompts, billed annually (or inside Semrush’s SEO + AI Search bundles), this is the path of least resistance when Semrush is already the agreed reporting tool. Extra prompts and extra domains are both billed on top, so a multi-brand mid-market company scales into real money quickly. Price the whole estate before agreeing, not the first domain.
Peec AI
The European option. Peec AI sizes its tiers in prompts — 50 on Starter, 150 on Pro and 350 on Advanced — with three models included on each, up to eleven available, and unlimited seats on every tier, which suits a mid-market team better than most. Trackers report the tiers at €85 (about $96), €205 (about $232) and €425 (about $480) a month; the prices render in the browser rather than in the page text, so read them live before they go in a budget spreadsheet.
Cost per prompt, and the one plan that publishes cost per response
Two vendors publish a price next to a prompt allowance, and exactly one publishes how many AI responses it samples behind those prompts. That asymmetry is worth more than any feature grid, so here is the division, using list prices read from the two pricing pages linked above in September 2026.
| Plan | List price / month | Prompts | Responses analysed / month | Cost per prompt | Cost per analysed response |
|---|---|---|---|---|---|
| Otterly Lite | $29 | 15 | Not published | 29 ÷ 15 = $1.93 | — |
| Otterly Standard | $189 | 100 | Not published | 189 ÷ 100 = $1.89 | — |
| Otterly Premium | $489 | 400 | Not published | 489 ÷ 400 = $1.22 | — |
| Profound Growth (withdrawn Sept 2026) | $399 | 100 | 9,000 | 399 ÷ 100 = $3.99 | 399 ÷ 9,000 = $0.044 |
Profound no longer sells its Growth plan, but it stays in the table as the one example that published a response count. It looked like the most expensive prompt on the sheet at $3.99, more than double Otterly Standard’s $1.89. Divide the other way and the picture inverts: 9,000 responses across 100 prompts is 90 samples per prompt per month, roughly three readings a day, at 4.4 cents each. The $2.10 per-prompt premium buys sampling depth and two extra engines, not prompt capacity. Every other vendor here leaves the response count off its pricing page, so you cannot run this arithmetic on them at all — ask for the figure before you sign.
Three questions that shorten a mid-market evaluation
- How many seats and workspaces are included, and what does the next one cost? Scrunch Starter lists three seats and charges $25 a month for each extra one. Ask every vendor for both numbers in writing before you compare prices.
- Is there a trial? AthenaHQ now offers a free Essential tier with 300 credits, which is enough for a small pilot. Otterly sells self-serve tiers you can start and stop, and Profound now offers a free seven-day trial before a quote.
- What does topping up cost? Otterly lists $99 per 100 extra prompts and Semrush $60 per 50. Mid-sized prompt lists grow, and the top-up rate is usually the worst rate on the sheet.
What the subscription will not fix
Every tool here is instrumentation. It will tell you, credibly and daily, that a competitor is named in eleven of your fifteen priority prompts and you are named in three. No tier upgrade turns measurement into publishing.
The mid-market failure mode is specific: the tool gets approved, the content budget does not, and twelve months later the dashboard is an unusually detailed record of standing still. Approve both together. Our guides to LLM optimization strategies and answer engine optimization tools cover the work on the other side of the dashboard, and getting cited in ChatGPT is the single highest-leverage place to start if budget only stretches to one engine.
Frequently Asked Questions
What are the best AI visibility tools for mid-market companies?
Scrunch AI Starter at $250 a month billed annually is the strongest fit, because 350 prompts and three included seats, with extra seats at $25, cover a mid-market team. Otterly Standard at $189 is cheaper for 100 prompts, and Profound, now quote-only, is the one to ask when sampling depth matters more than price.
How many seats does a mid-market team need in an AI visibility tool?
Usually four to eight: the SEO or content owner, a product marketer per line, and whoever reports the number upward. Scrunch Starter includes three seats with extras at $25 a month, Growth includes five, and Peec includes unlimited seats on every tier. Ask for the seat count and the price of the next seat before comparing list prices.
Should a mid-market company measure AI visibility per product line?
Yes. A blended figure across three products hides the one that is losing. Track presence (were you named), share of voice against a fixed competitor set, and citation (was your URL linked), and report all three by product. That segmentation is where included workspaces matter, so check how many brands each plan allows before you sign.
Does sampling depth matter more than refresh rate?
For mid-market reporting, usually yes. Refresh is daily on almost every plan worth buying — Otterly, Profound and Peec all list it — so it no longer separates vendors. Sample depth does: a plan that analyses thousands of responses a month, as Profound’s withdrawn Growth tier did with 9,000, produces a steadier line than one reading a day, which stops a monthly review becoming an argument about noise.
Which AI engines should mid-market companies track first?
Three: ChatGPT, Google AI Overviews and Perplexity. That is roughly what Otterly covers at every tier alongside Copilot, and it is enough to defend a budget. Gemini, Claude, Grok and Google AI Mode are add-ons or Enterprise-only across most of this market, so add one only when a named account or channel gives you a reason.
How do you build a competitor prompt set for AI visibility?
Fifteen fixed prompts usually beat a hundred generated ones: five category prompts with no brand named, five head-to-head prompts run in both directions (“you vs rival” and “rival vs you”), and five “alternatives to [rival]” prompts. Record which domains were cited, not just which brands were named, and after a month you will see exactly which pages stand between you and the answer.
Conclusion
Scrunch Starter at $250 billed annually is the default recommendation for a mid-market company, because 350 prompts and three seats, with extra seats at $25, match how these teams are actually staffed. Choose Otterly Standard at $189 if the prompt list is the priority and one or two people will use it. Ask Profound for a quote when the number has to survive scrutiny in a board pack, because sampling depth is what makes a trend line defensible and it no longer sells a self-serve tier.
Whichever you pick, size the seats and the workspaces before the engines, and get the top-up rate in the contract. Our roundup of AI search monitoring tools covers the same market without the mid-market lens, and the wider guide to AI tools for business places this spend against everything else competing for the same budget. Marketing teams sizing the surrounding stack should also read our AI tools for marketers comparison.
